SEO: Where to do I start?

You have no doubts that your website is fantastic and deserves everyones attention, from your point of view, of course.
Unfortunately, your website can’t be found neither on the first search engine page, nor on further pages. If you are offering products or services for sale, this situation demands your closer attention. If your product can’t be found-it can’t be bought. The rule is clear. So if this has occurred to you, you should try to think of a search audit of your website and find out what is the matter and what you should do to improve the situation. No need to hold a university business degree to perform some simple actions.

A website search audit comprises assessment and analysis of various elements, which are usually classified into the following groups: internal factors, Off Page and analysis of your competitors.
OnPage factors are – website structure page content, meta tags, the internal link structure of a website, organic SEO and keywords.

Evaluation and analysis of these elements will allow you to work out recommendations of website further modification for further and more complex website optimizing.
You may face the need to make some corrections or a significant update like website structure, or publishing new pages on your website. You can perform all the work by yourself, or your staff will do it for you, or you can also consult an search engine optimization company, as this is usually a part of search engine optimization service, not to mention paid directory submission and keyword research.
As concerns external factors, they are: backlinks, which is how many websites have direct links to your site. It is well known that acquiring  quality links coming from good websites can be a difficult task. Keywords and key phrases play a significant role here. Try to formulate keywords for each an every page.

Detailed examination of OffPage factors will allow to make use of all available instruments for website further promotion and visitors attraction.
In this way, you you will not only raise the number of your website traffic, but change it to be quality traffic, visitors who will be interested in products and services you are actually selling.

Another important element of the website search audit is the importance of analysis of your competitors.
Intelligent website search audit will will help you to apply different methods of SEO more efficiently and to distribute your site marketing budget in most optimal way.
Are you ready to start your website search audit? Before that, please don’t forget about the simple usability audit too. Are you sure your website looks fine no matter which Internet browser you are using? Check that the access to the website and landing pages is quick and the website navigation are comfortable and easy to find. Revise your content , it should be relevant and up-to date.
Conducting website search audit will give you the idea of your SEO strategy, which implementation will improve your search engine position and business in general.